Gutenbo Brand and Editorial Design

The Challenge

Gutenbo needed a name and brand system capable of supporting two distinct product worlds: design-led collectible editions for adults and photography-driven learning books for toddlers, alongside a growing collection of framed digital art. The challenge was not to unify them under a single aesthetic, but to create a cohesive structure that allowed each category to express its own character while maintaining a premium standard.

Our Approach

We created a brand identity that allows Gutenbo to house two separate design languages under one name. For the adult collection, we focused on clean typography and layout to turn classic books into high-end objects. For the children’s books, we developed a photography-led system that uses real-world imagery and intentional layouts to support early childhood development. By selecting premium materials for both the books and the framed prints, we ensured that every product feels like a piece of craft rather than a mass-market item.

Typography & Logotype

The logotype, set in a custom version of Graphik Mono, was expanded into a full typeface. This adaptation takes a technical, mono-spaced foundation and softens it for a more approachable feel. By using this single typographic system across both the classic editions and the children's series, we created a consistent visual thread for the entire studio. The result is a clean, functional identity that remains a recognizable and confident anchor on every cover.

Distinct Cover Designs

Gutenbo cover layouts treat each book uniquely. Every design uses a specific typographic and graphic approach tailored to the title, moving from the restrained gold foil of Meditations to the bold, oversized scale of Frankenstein.

Designed for the Wall

The digital prints extend Gutenbo’s design philosophy beyond the page. Each work is selected and composed with precision, balancing form, color, and negative space.

Two Worlds, One System

The website introduces Gutenbo through a clear divide: Adults and Children. Each section carries its own visual language, from bold graphic compositions to playful illustrated forms, while remaining anchored in a unified typographic structure.

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