Gutenbo

#Branding
#Editorial
#Product
Gutenbo is a design-led publishing and art house creating collectible books and museum-grade framed digital prints. We developed the name, brand identity, and visual system, then shaped their inaugural collections for adults and children. From editorial layout to material selection, every piece was crafted as a refined object, built to live equally in a library or on a wall.

The Challenge

Gutenbo needed a name and brand system capable of supporting two distinct product worlds: design-led collectible editions for adults and photography-driven learning books for toddlers, alongside a growing collection of framed digital art. The challenge was not to unify them under a single aesthetic, but to create a cohesive structure that allowed each category to express its own character while maintaining a premium standard. Both collections had to stand apart from mass-market publishing and decorative print clichés, positioning Gutenbo as a refined studio for collectible books and wall pieces.

Our Approach

We created a brand identity that allows Gutenbo to house two separate design languages under one name. For the adult collection, we focused on clean typography and layout to turn classic books into high-end objects. For the children’s books, we developed a photography-led system that uses real-world imagery and intentional layouts to support early childhood development. By selecting premium materials for both the books and the framed prints, we ensured that every product feels like a piece of craft rather than a mass-market item.
Typography & Logotype

The logotype, set in a custom version of Graphik Mono, was expanded into a full typeface. This adaptation takes a technical, mono-spaced foundation and softens it for a more approachable feel. By using this single typographic system across both the classic editions and the children's series, we created a consistent visual thread for the entire studio. The result is a clean, functional identity that remains a recognizable and confident anchor on every cover.

A Language of Editorial Craft

The covers for Gutenbo are designed to be seen as distinct objects rather than standard paperbacks. Each layout uses a specific typographic and graphic approach to reflect the spirit of the book, moving from the restrained gold foil of Meditations to the bold, oversized scale of Frankenstein. By avoiding the typical look of mass-market bookstores, the system treats every edition as a thoughtful piece of design. The result is a series of covers that feel permanent and considered, made to sit naturally in a modern home.

Designed for the Wall

The digital prints extend Gutenbo’s design philosophy beyond the page. Each work is selected and composed with precision, balancing form, color, and negative space. Whether minimal and monochrome or vivid and graphic, the pieces are framed to function as structured visual objects. Moving away from decorative clichés, the collection treats wall art as disciplined design, made to live naturally in contemporary spaces.

Two Worlds, One System

The website introduces Gutenbo through a clear divide: Adults and Children. Each section carries its own visual language, from bold graphic compositions to playful illustrated forms, while remaining anchored in a unified typographic structure. Books and art prints are presented at scale, with minimal distraction and no promotional noise. The interface remains quiet so the objects carry the weight.

What We Did

Visual Identity Design
Naming & Verbal Identity
Typography & Art Direction
Logo Design
Design Systems
Brand Strategy & Positioning
E-Commerce
Responsive Web Design
UX/UI Design
Book & Publication Design
Book Cover Design
Typography & Typesetting
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