Partnering with Marriott’s internal team, we translated the Marriott Bonvoy brand into a scalable, mobile-first design system. We overhauled navigation, typography, photography, motion, color, illustration, and accessibility across native iOS and Android apps. Built around a flexible component architecture, the system establishes a shared visual foundation designed to scale seamlessly across both web and native touchpoints.
Through an audit of the onboarding journey, we streamlined account creation to minimize friction while effectively highlighting core program benefits. To elevate key transitional moments, we created a bespoke illustration style, crafted by an in-house designer, that brought empty states to life with clarity and brand personality.
Throughout our design process we created motion studies, lightweight interactions in Principle, and native code to prove out our UX decisions. We validated our app experiences in Swift to find performant expressions for our designs and fine tune micro-interactions within the app. Our prototypes helped us iterate on tailored experiences while working within the constraints of the platform. We distributed our work to stakeholder devices, enabling them to test our interactions and experience our progress first hand.
We brought the Marriott Bonvoy promise to life with a connected digital experience designed for the modern traveler. By unifying touchpoints across the entire guest lifecycle—from home to front desk to hotel room—we created a seamless, cohesive brand experience for a global audience.